We started working with a great niche business this week: DFW Horizontal Fence. As the name implies, this is a high-end Dallas area fence construction contractor that only builds sideways or horizontal style designs. This specialty gives them freedom on a local level because many fence companies don't offer this option.

This is a growing company and we look forward to setting up their social media campaign in the next few months and growing their business. This is an exciting, high-profit industry that shows no signs of slowing down with a hot Dallas house market.

We've been working with the DFW Fence Doctor for years now. When they announced the acquisition of rival Dallas Stain Pros, a small business that focuses exclusively on fence and deck staining here in the North Dallas area, we wanted to help.

Fencing is a very competitive business here in DFW but this is an interesting niche that let's Bryant stand out from the competition while offering quality work at a fair price. We will also be implementing a social media plan for this new staining division in late 2014. Since staining is something that literally any fence that is more than a year or two old can benefit from, this should be a lucrative venture.

We were recently contacted by the hail dent repair pros at Top Notch to handle their newly acquired rival business's website; North Dallas Paintless Dent Repair. This is a huge move for Top Notch as they now have the capabilities necessary to handle all manner of dent repair anywhere in North DFW with two distinct websites operating.

The timing on this couldn't have been better as recent hail storms in Little Elm and Frisco have left many locals looking for a quality shop to take their autos. Top Notch works with insurance claims and has been around for years, so this isn't their first go when it comes to paintless dent repair work. We look forward to consolidating both companies and growing Top Notch online.

This is a busy time of year so if you happen to be in the market for body repair work and need a trusted, local source, look no further.

We had previously done work for Justin in the past out in Fort Worth and when he came to us asking for a website for his Euless branch (no pun intended) we were happy to oblige. Tree trimming is a very lucrative division of the landscaping industry and Justin has been handling large jobs for years with ease.

Justin's specialities include:

• Trimming
• Removal
• Stump grinding
• Residential landscaping

His pricing is also reasonable and several of our friends have trusted him with their shrubs and trees. We look forward to continuing our relationship with this local landscaper.

Our long time friend Sam at Advanced Paving Company contacted us recently about redoing their website. This Dallas-based concrete and asphalt paving corporation has one of the older websites we've seen and it's time for a face lift. Project is set to begin in late 2014 once they get everything in order and hosting is resolved.

This is a large scale company that has done work for Cowboys Stadium and various parking lots downtown in the past. They've been a great client over the years and we look forward to expanding their web presence through ethical and honest means. Their current large projects scheduled for this year include concrete paving work in Deep Ellum and the laying of asphalt on newly constructed roads in The Colony. 

Our friend Donovan at 360 Innovations Roofing recently asked us to get their sheet metal site up to speed in terms of an online presence. They had this site reserved for a while but never put a plan of action into play. We were happy to assist. Metal roofing is a niche industry but the profit margins are larger than traditional residential roofing and this is a fairly new industry. 

In addition to setting up new social media accounts specific to the metal division, we will be adding a shopping cart to allow prospective buyers and suppliers from across the US to add their products and make purchases online. Since 360 is expanding, they need a system that can handle the increased site traffic. We look forward to working with this BBB accredited business for years to come.

Our friend Mike at Houston Waterproofing (who also has a branch in Dallas) wanted to expand further into the Texas market and requested we create city-specific sites for Austin and San Antonio. While waterproofing is a niche industry, Mike knows these two large metro areas have plenty of room for growth. Since both San Antonio and Austin have booming populations and new construction, this is the perfect time to add these satellite offices.

These sites are currently under construction and we will be adding an office for Oklahoma City in the coming months as well. We look forward to helping Mike further grow his business and expand into new markets while still maintaining a focus on Dallas and Houston. With decades of experience and a team of top professionals ready to go in these new markets, we have no doubt that this new venture will be a successful one.

Update 4/21/14: These ventures have gone so well that Mike launched OKC Waterproofing to target Oklahoma City and Tulsa.

The DFW Botox Center here in Dallas was supposed to get off the ground a few months ago, but funding fell through. The project has since been in limbo. We were contacted by them during the first attempt at a grand opening but have been on hold since. Luckily the wait is almost over.

Once we get the go-ahead, we will be handling a dramatic site overhaul to get their current site up to speed since the content is a little shallow. This will include client testimonials, on-site videos, tutoring and helpful hints from top Botox doctors at the center.

If you are in the market for some TLC, consider their following offers:

• Botox specials
• Monthly deals
• Complimentary valet
• Membership price breaks

and more. We look forward to helping the new management team through a smooth transition period.

Visit: 3100 Live Oak, Dallas, TX for more info...

Our old friend Tim at North Texas Auto Buyers was hoping to expand his marketing efforts to get more leads from people here in Dallas looking to sell their old junk cars. This is a shockingly huge business and one that most people overlook since it seems like the only marketing this industry does it putting signs on the side of the road with a number and a headline about buying junk cars.

Since this business model isn't seasonal and probably isn't going away any time soon (unless the entire auto industry disappears) we thought it was a perfect fit. We tweaked his website a little and gave him some tips on how to attract more visitors. While this wasn't a crazy overhaul, it should help out in the coming months.

This was one of the trickier projects we've worked on. Our buddy Brandon has a construction company in the Fort Worth area that targets two niche industries by site:

• Retaining walls
• Pool demolition and removal

We had already done work for JCL when Brandon told us he also wanted to do work for his sister company in the same coverage area. We built another retaining wall site as well as a pool demo site for the cities in between Dallas and Fort Worth. MN Custom Homes is a more local company and Brandon wanted us to make sure cities like Keller, Southlake and Arlington were covered.

This is an interesting project for our company as we have never handled these niche industries, much less two branches of the same entity that handle the same projects in the same area. We also plan to help with social media on all four sites and to drive traffic via Maps listings as well. Pricing on this project was very reasonable and we will be providing updates (assuming it goes as planned) in just a matter of weeks.

On a side note: Is it Spring yet?