214 SEO (that's us) has been one of the top local SEO firms in DFW since 2009. When we started, most people didn't even have smart phones and Google was a very different place. We pride ourselves on staying on top of trends in the SEO space and over the years we've seen Google crack down on spammy backlinks with their Penguin update, to this day the biggest update we've ever personally seen in the SEO world. Below is a list of best practices for your website from our team. We asked everyone (five of us) to submit a tip and these were the results. We hope you find this information beneficial if you are looking to boost your online presence via Google Maps and other local search outlets.
Content is still king. AI content generators can be useful for writing articles but at the end of the day something written by a human is going to get priority with search results, all else being equal. Humans simply write with more soul than a bot and likely always will. AI content generation isn't a bad idea but writing content for the end user instead of hitting "generate article" will always work better.
Quality backlinks are very, very important. Getting backlinks to your website can be difficult, especially good ones. If you run a local business you may have notice many of your competitors don't even have backlinks or if they do, they are very low quality. Backlinks will always be the most important aspect of SEO and boosting your local presence. We recommend asking any fellow local business owner you know to link to your site. Reciprocal linking can make a big difference.
Get social. Having some sort of activity on sites like Twitter and Facebook, depending on the industry of course, can make a world of difference. Most local businesses still haven't caught up. Yes, it's easy to set up a social media account. But staying consistent with posts and interacting with customers is the real key.
Fill out your Google Maps / Business listing. Thoroughly. Don't leave anything blank, add as many pictures and relevant videos as possible. Beg everyone you interact with to leave you a customer review. This is like social but even more important.
Your website needs videos. The most types of content you can add to your website, the better. Text is still king but pictures and videos also help. A healthy mix of on-page and off page SEO should be the goal.
Finally - your homepage title tag matters. We recommend the following format: (name of your business) + Industry + City. So ABC Roofing Company Dallas, TX. You get the idea.
Content is still king. AI content generators can be useful for writing articles but at the end of the day something written by a human is going to get priority with search results, all else being equal. Humans simply write with more soul than a bot and likely always will. AI content generation isn't a bad idea but writing content for the end user instead of hitting "generate article" will always work better.
Quality backlinks are very, very important. Getting backlinks to your website can be difficult, especially good ones. If you run a local business you may have notice many of your competitors don't even have backlinks or if they do, they are very low quality. Backlinks will always be the most important aspect of SEO and boosting your local presence. We recommend asking any fellow local business owner you know to link to your site. Reciprocal linking can make a big difference.
Get social. Having some sort of activity on sites like Twitter and Facebook, depending on the industry of course, can make a world of difference. Most local businesses still haven't caught up. Yes, it's easy to set up a social media account. But staying consistent with posts and interacting with customers is the real key.
Fill out your Google Maps / Business listing. Thoroughly. Don't leave anything blank, add as many pictures and relevant videos as possible. Beg everyone you interact with to leave you a customer review. This is like social but even more important.
Your website needs videos. The most types of content you can add to your website, the better. Text is still king but pictures and videos also help. A healthy mix of on-page and off page SEO should be the goal.
Finally - your homepage title tag matters. We recommend the following format: (name of your business) + Industry + City. So ABC Roofing Company Dallas, TX. You get the idea.
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